If you have browsed the letters section, you've probably noticed the various coloured envelopes across the range. This isn't a beauty thing - although they do look really cute, don't they? There is actually a meaning behind each choice.
If you want to find out what each colour means, you're in the right place.
Why Colour Matters
The purpose of the colours is to give you a rough idea of the feeling or intention of each letter, because different days might require a different type of letter.
For example, some days you might need some courage, whilst other days you might need a little comfort. Some days you might need a reminder that you're going to be okay.
The colours will help to guide which letter might be just be what you need today.
Colour Meanings
PINK = COMFORT
Pink letters are for the moments when everything feels a little too much.
They are soft, steady comfort letters designed to help you feel less alone when life feels heavy. Think of them as a warm hand held out in words - gentle reassurance, emotional support, and quiet presence.
These letters are often chosen by people looking for comfort letters for anxiety, overwhelm, or low mood. They don’t try to fix anything. They simply stay with you.
PURPLE = REFLECTION
Purple letters are for pausing, thinking, and gently untangling what’s going on inside.
They are reflective emotional support letters that help you make sense of feelings without pressure or judgement. Sometimes they arrive like questions, sometimes like quiet understanding.
If you’re searching for meaningful handwritten style letters for self-reflection or emotional clarity, purple is where Poppy sits beside you rather than in front of you.
YELLOW = CELEBRATIONS
Yellow letters are for the light moments - big or small.
They are celebration letters that notice progress, joy, courage, and the things that are so easy to overlook. Not everything has to be a milestone to matter here.
These letters are often chosen for encouragement, positive affirmation, and gentle reminders that things are still good - even if they’re not perfect.
Browse letters of Celebration.
GREEN = GROWTH AND CHANGE
Green letters are for becoming.
They are growth and change letters for people moving through transitions, rebuilding, or slowly shifting into something new. Nothing here rushes you. Nothing here demands certainty.
If you’re looking for letters for personal growth, healing, or life change support, green holds the in-between space where things are still forming.
Browse letters for Growth and Change.
BLUE = CALM
Blue letters are for stillness.
They are calming letters for anxiety, stress, and overwhelmed thoughts - written to help slow everything down just enough to breathe again. They don’t ask questions. They don’t add noise.
These are often chosen as calm-down letters for anxious minds or grounding messages for emotional balance. Blue is quiet support when the world feels too loud.
A Note from Poppy
Remember that not every feeling will have a neat label, and sometimes colour is just the closest thing we have to saying "I see you".